This campaign was to convince non-sporty South Floridians to participate and take an interest in outdoor activities at Florida State Parks.

Our campaign consisted of three tactics. An Instagram sponsored scavenger hunt with a prize, a pop-up event at Miami festivals, and a Walk-A-Thon event. Both the pop-up and Walk-A-Thon have plenty of promotional material as well. In regard to this campaign, I worked on the copy writing that went into the Instagram post.